There are two pairs of English words: there is right and left, and there is right and wrong. The first pair implies no value judgments: giving directions to a destination as one right turn and then one left turn is completely non-judgmental. On the other hand, right and wrong are strong value judgments. To treat politics as non-judgmental is not only very wrong, but it presents a huge advantage for conservatives who are the political wrong and include the rich, the powerful, the used conservatives, the professional career conservatives (lobbyists and think tankers), the reactionaries, and everybody that accepts unquestioningly excessive wealth and extreme poverty and their maintenance by violence and war.
Proservatives should make a concerted effort to re-name themselves as the political right and mankind's foes as the political wrong. We would then have a vast wrong wing conspiracy (VWWC), the radical wrong, the conservative wrong, the religious wrong, etc.
Much of the agenda of the vast wrong wing conspiracy has been accomplished simply by language manipulation. Many remember when the War Department renamed itself as the Defense Department to defend against the Soviet Union, manipulatively re-named as the Evil Empire. Well, the Soviet Union is no more but the Defense Department is bigger and costlier than ever. Next the Department of Health,, Education and Welfare was re-named as the Department of Health and Human Services. The "explanation' was that Congress did not want to vote for "more welfare." More plausibly, the Bohemian Club decided to do away with welfare years before Tommy Thompson and Bill Clinton eventually did. More audaciously, the VWWC has renamed the U.S. and other capitalist dictatorships as democracies. Countries not kowtowing to the VWWC are called renegade nations ruled by warlords, dictators, etc. Proservatives can afford to do no less.
One widely held misperception is that Democrats are liberal and Republicans are conservative. That is just not so. It could be said that there are more proservatives among Democrats and more conservatives among Republicans, but it was not always so. The Republican party arose to fight slavery which they realized was wrong. Now that's what proservatism is all about: promote the public interest against the conservative slave owners who erroneously thought that abolishing slavery will be the end of the world. It may be easier to understand this by saying that Lincoln was a proservative Republican while Bush is a conservative Republican acting against the public interest and for the benefit of the top 2% rich.
If the main stream media pick up the trend to the new designations, the corrections will become unstoppable.